The collaboration between Mattel Creations and MoMA goes beyond just this pair of Hot Wheels models. It’s a lineup of seven Mattel toys and games that celebrate the launch of MoMA’s Samuel and Ronnie Heyman Family Art Lab and its related programs. The Art Lab is an interactive space tailored to be enjoyed by adults and children equally to experiment, play, and create ideas within modern and contemporary art. Some of the topics it has explored are those of sound, shapes, colors, nature, and many others that relate to the world and art around us.
The Jaguar E-Type Roadster and Citroën DS 23 chosen for this partnership were selected to represent Hot Wheels for Mattel Creations. It’s easy to see why; many people still consider the E-Type Roadster to be the most beautiful car ever made. The DS 23, on the other hand, is celebrated for its forward-looking body design and a suspension system that is a true engineering feat. Both cars have permanent pieces at the MoMA and are two of only nine automobiles to have that distinction.
Hot Wheels Collaborates With the Museum of Modern Art to Produce Jaguar and Citroën Exclusives
Hot Wheels models of the historic Citroën DS 23 and Jaguar E-Type Roadster are coming to the Museum of Modern Art and Mattel Creations stores.Justin BannerWriter
ManufacturerPhotographerOct 07, 2025
When it comes to collectable scale-model collaborations, Mattel has been knocking it out of the park. Now comes a new pair of Hot Wheels models based on the Jaguar E-Type and the Citroën DS 23 that ties in with the Museum of Modern Art (MoMA) and that you’ll soon be able to buy. And, oh boy, are they as gorgeous as they are tiny.
The Jaguar E-Type Roadster and Citroën DS 23 chosen for this partnership were selected to represent Hot Wheels for Mattel Creations. It’s easy to see why; many people still consider the E-Type Roadster to be the most beautiful car ever made. The DS 23, on the other hand, is celebrated for its forward-looking body design and a suspension system that is a true engineering feat. Both cars have permanent pieces at the MoMA and are two of only nine automobiles to have that distinction.
The collaboration between Mattel Creations and MoMA goes beyond just this pair of Hot Wheels models. It’s a lineup of seven Mattel toys and games that celebrate the launch of MoMA’s Samuel and Ronnie Heyman Family Art Lab and its related programs. The Art Lab is an interactive space tailored to be enjoyed by adults and children equally to experiment, play, and create ideas within modern and contemporary art. Some of the topics it has explored are those of sound, shapes, colors, nature, and many others that relate to the world and art around us.
If you want to get ahold of either of these Hot Wheels models or the rest of the Mattel Creations and MoMA collaboration collection, you’ll be able to buy them beginning on November 11 on the Mattel Creations website, the MoMA online store, or in person at the MoMA Design Studios in New York and Japan.
